Episode Archive

18 episodes of Fired Up: A Podcast from Ignite Fan Insights since the first episode, which aired on February 4th, 2020.

  • Episode 18: They Were the First To Welcome Fans Back To The Stands! (The Bristol Motor Speedway Story)

    August 4th, 2020  |  33 mins 33 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Drew Bedard, Vice President of Marketing for Bristol Motor Speedway & Dragway and Kentucky Speedway, shares the evolution of NASCAR and the keen decision making happening at NASCAR and Speedway Motorsports. We hear of the great challenge it was to hold the first professional sporting event with fans in the stands since the suspension of live events in March.

  • Episode 17: Decision-Making With No Playbook

    July 15th, 2020  |  38 mins 5 secs
    business intelligence, designsensory, fan research, fc cincinnati, ignite fan insights, intelligence, minnesota vikings, sports education, sports marketing

    Hear how decision-making is executed when there is no playbook to reference. Front office pros take us through the process and how they maintain agility while navigating through moment-by-moment tremors.

  • Episode 16: Lifting Fog

    June 4th, 2020  |  21 mins 7 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Hear the findings of our 4th wave of sports fan sentiment study, focusing on the American fan and their anticipated behavior in consuming live sports. We do see a fog lifting with a greater sense of optimism and hope for the future around friendly yet highly competitive sporting events. Listen in and learn how it is shifting.

  • Episode 15: When Are Fans Coming Back?

    May 12th, 2020  |  Season 1  |  17 mins 9 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    On this episode of Fired UP! Chris Wise, General Manager of Designsensory Intelligence & Ignite Fan Insights, reviews the latest extrapolations and musings of fan data to deduce answers to the many, many, many questions plaguing sports marketers right now--with the primary questions being: when are the fans coming back?

  • Episode 10: Understanding the Fan Mindset in the Time of Covid-19

    April 24th, 2020  |  Season 1  |  17 mins 24 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    What are fans thinking during the time of COVID? How are they feeling? Will they come back to live sports sooner or later?
    Find out today on FIRED UP!

  • Episode 9: What Fans are Looking For in Uncertain Times / a conversation with Chris Wise

    April 9th, 2020  |  Season 1  |  22 mins 1 sec
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    In this episode of Fired Up! Chris Wise, General Manager of Designsensory Intelligence and Ignite Fan Insights shares his thoughts on the findings from the first wave of their exclusive Fan Sentiment Tracking Study during sports suspension caused by the pandemic.

  • Episode 7: Staying Relevant with John Davis of Churchill Downs

    March 16th, 2020  |  Season 1  |  30 mins 26 secs

    As Senior Director of Sales for Churchill Downs, John Davis shares the importance of the connection with the fans when and where they are.

  • Episode 6: Accessibility and Sustainability with Aileen McManamon

    March 16th, 2020  |  Season 1  |  21 mins 50 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    As Founder & Managing partner of 5T Sports Group, Aileen McManamon reinforces the discipline of sustainability and relevance by professional teams to the common person.

  • Episode 8: Driving Community Connections: Josh Young of the Miami Dolphins

    March 16th, 2020  |  Season 1  |  27 mins 2 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    As Vice President of Ticket Sales for the Miami Dolphins, Josh Young shares how important maintaining a strong sense of connection to the community makes all the difference.

  • Episode 11: Chris Wright of Minnesota United

    February 25th, 2020  |  Season 1  |  21 mins 17 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    As Chief Executive Officer for Minnesota United, Chris shares the importance of the connection with the community and how they engage and embrace those who live in the neighborhoods around the stadium.

  • Episode 13: Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders

    February 25th, 2020  |  Season 1  |  35 mins 6 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Jim Kahler, Executive Director of the Center of Sports Administration at Ohio University and Sean O’Hara, Director of Corporate Sponsorships talk about preparedness and solid relationships in the professional sport community.

  • Episode 12: Bill Guertin Chief Learning Officer for ISBI 360

    February 25th, 2020  |  Season 1  |  19 mins 27 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    As Chief Learning Officer for ISBI 360 Bill shares the need for and the ways to train a young staff, and how to use tools and methods to stay current with your fans and relevant to your audience.

  • Episode 14: Dannon Hulskotter of the Minnesota Vikings

    February 25th, 2020  |  Season 1  |  21 mins 20 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Vice President, Marketing & Fan Engagement for the Minnesota Vikings Dannon stresses the importance of listening to your fans so you can really engage on a personal level.

  • Episode 5: Steve LaCroix of The Minnesota Vikings

    February 19th, 2020  |  Season 1  |  29 mins 5 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    As Executive Vice President & Chief Marketing Officer of the Minnesota Vikings, Steve shares the importance of the connection with the fans and maintaining a trusted, solid relationship.

  • Episode 4: Dennis Carroll of FC Cincinnati

    February 19th, 2020  |  Season 1  |  25 mins 59 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Dennis shares the true sense of community that exists with the team, the people of Greater Cincinnati and team ownership. FC Cincinnati has quickly become part of the fabric of Cincinnati pride.

  • Episode 3: Lisa Woodward of Anheuser-Busch

    February 19th, 2020  |  Season 1  |  23 mins 48 secs
    business intelligence, designsensory, fan research, ignite fan insights, intelligence, sports education, sports marketing

    Lisa shares so much, especially how, even as a large company they are structured to pivot as the market shifts. Additionally, from a personal perspective, her commitment to nurture and develop new talent and the role the National Sports Forum has played.