“The team is the fabric of the community. Even in the worst of years – and we’ve had many bad years in terms of wins – we still renew at 90%.”
On this episode of Fired Up, Josh Young, VP of ticket Sales for the Miami Dolphins, provides great insights on maintaining a sense of community as well as using all available tools to talk with fans in places and with words that individuals pay attention to.
Under Josh’s leadership, the Dolphins have increased season ticket membership moving into their second season along with creating additional premium experiences to meet market demand for the expansion club. Prior to joining Miami, Josh served as Director of Ticket Sales for the Cleveland Browns from 2013 – 2018. During his tenure the Browns experienced record growth in season ticket sales and revenue in consecutive seasons. In addition, he led the development of the Browns entry-level sales program and group sales department. Josh joined the Browns after 6 seasons with the Houston Aeros of the American Hockey League where he served as Sr. Director of Ticket Sales. The Aeros were wholly owned by the Minnesota Wild and the primary development affiliate for the NHL club. While in Houston, the Aeros were consistently one of the top performing franchises in group sales and ticket revenue in the AHL.