“As the sports industry became more professional, they lost touch with the common person and we need to find ways to stay better connected, more accessible.”
On this episode of Fired Up, Aileen McManamon, Founder & Managing Partner of 5T Sports Group provides approaches to sensible and profitable sustainability and common-sense approaches to economics for the fan.
McManamon started 5T Sports Group in 2008 exactly when the Olympics were hosted by Vancouver – her hometown. She gets fired up by sports – many sports. She also gets fired up by what the future holds. Always looking forward.
She has a background in sports marketing cutting her teeth in automotive with Fiat then shifting for a while to the technology sector. Now she works diligently to help teams and venues use technology in smarter ways to be responsible environmental citizens. Additionally, she works to make sure sports is accessible to all people, not just those with lots of money.
Her reach is global and her work is making a difference – a real difference.